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My current role at FORMEDICS centers around publishing digital content that enhances online engagement through strategic SEO, email marketing, and social media campaigns. I also contribute original healthcare-focused articles, as well as interactive trivia to foster audience engagement. Our collaborative approach to creating and delivering high-quality content has significantly elevated Physician's Weekly's online visibility, generating revenue and building meaningful connections within the healthcare community.
While with Sparta Living magazine, I oversaw content strategy, curating, writing, editing, and proofreading for the monthly publication. This role involved conducting interviews with hundreds of community members and business owners, as well as editing advertiser-supplied content, to create impactful stories that inspired readers and boosted revenue. I also managed social media for Sparta Living, growing followers by 540% in two years, and developed sponsorship and partnership marketing opportunities for advertisers, contributing to a 109% increase in page growth over my 3+ years with the publication.
As a freelance journalist for TapInto.net, a local digital news platform, I developed original, engaging, and SEO-optimized content that informed, educated, and entertained the community. My work centered on producing impactful news stories tailored to local interests, driving readership, boosting site traffic, and enhancing the site’s online presence.
Earlier in my career, I served as New Jersey editor for the family-focused website MommyPoppins, where I wrote compelling stories, collaborated with freelance contributors, managed the content calendar, sourced images, and posted content. Under my editorial oversight, MommyPoppins became the leading NJ-based parenting resource.
My marketing expertise encompasses advertising, branding, social media, copywriting, promotions, trade shows and events, and public relations for industry-leading clients including Sony, Colgate-Palmolive, McNeil Consumer Brands, Jim Beam, Perdue, WorldSpace, DuPont, and many others.