Work
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My current role at FORMEDICS centers around publishing digital content that enhances online engagement through strategic SEO, email marketing, and social media campaigns. I also contribute original healthcare-focused articles, as well as interactive trivia to foster audience engagement. Our collaborative approach to creating and delivering high-quality content has significantly elevated Physician's Weekly's online visibility, generating revenue and building meaningful connections within the healthcare community.
While with Sparta Living magazine, I oversaw content strategy, curating, writing, editing, and proofreading for the monthly publication. This role involved conducting interviews with hundreds of community members and business owners, as well as editing advertiser-supplied content, to create impactful stories that inspired readers and boosted revenue. I also managed social media for Sparta Living, growing followers by 540% in two years, and developed sponsorship and partnership marketing opportunities for advertisers, contributing to a 109% increase in page growth over my 3+ years with the publication.
As a freelance journalist for TapInto.net, a local digital news platform, I developed original, engaging, and SEO-optimized content that informed, educated, and entertained the community. My work centered on producing impactful news stories tailored to local interests, driving readership, boosting site traffic, and enhancing the site’s online presence.
Earlier in my career, I served as New Jersey editor for the family-focused website MommyPoppins, where I wrote compelling stories, collaborated with freelance contributors, managed the content calendar, sourced images, and posted content. Under my editorial oversight, MommyPoppins became the leading NJ-based parenting resource.
My marketing expertise encompasses advertising, branding, social media, copywriting, promotions, trade shows and events, and public relations for industry-leading clients including Sony, Colgate-Palmolive, McNeil Consumer Brands, Jim Beam, Perdue, WorldSpace, DuPont, and many others.
Extreme Weather Events Spike Storm-Related Infections | Docwire News
Do Solar Eclipses Impact Mental Health?
According to a 2011 study in the World Journal of Surgery, 40% of medical professionals believe that lunar phases can influence human behavior, but what about solar eclipses?
The question of whether solar eclipses impact mental health continues to intrigue researchers. While...
Arnold Schwarzenegger’s Pacemaker Surgery: Catalyst for Increased Demand?
Arnold Schwarzenegger’s announcement on Arnold’s Pump Club regarding his recent pacemaker implantation surgery has thrust this increasingly prevalent procedure into the global limelight, potentially accelerating future demand.
According to Yale Medicine, approximately 3 million American...
Sparta Helps Healthcare Heroes (Nonprofit feature)
Advancing to Phase 3 Designs for Advanced NSCLC
Dr. Reckamp recently co-authored a paper that addresses the need for cautious progression from phase 1 to phase 3 trials for advanced NSCLC, which we summarize here:
J Thorac Oncol. 2023 Dec;18(12):1629-1631. Summary...
Start Strong 2022 Results Spotlight Newton Need for Strong Support in Middle School Math
“Know that the biggest thing on my radar is the thing that’s on your radar: middle school math,” Piccirillo said. “This is where our students need the most support, namely grade 6.”
Newton Board of Education Considers Enhanced School Security Measures
“This is something the Board should seriously consider,” VanNieuwland said. “We need to do something to stop everything that’s happening.”
Being Mindful Matters at Root Runners (Business profile)
What Newton Residents Need to Know About Upcoming 5-Year Tax Reassessment Program
“Scott, I know you did a lengthy presentation at the last council meeting and went over why we had a revaluation in 2010 and an assessment in 2013,” Mayor Michelle Teets said. “But could you just do a brief ‘why we need to do this and are doing it now’?”
Sparta Township Fire Department: A Passion for Volunteering (Organization feature)
Take a Chance on the Moores (Resident feature)
Homeschoolers Hurt By Exclusion
Believing in your son, and believing you possess no other options, you pull him out of public school and dive into the unknown world of homeschooling. It means upending your own world. It means employing your own resources. But it also means he thrives. He surpasses grade-level learning. He’s happy again.
Then he discovers a love for basketball. Your son lives for basketball. He wants nothing more than to play on the public school’s basketball team.
Leap of a Lifetime (Sports column)
Sneak Peek At Updated Facilities Awaiting Newton Public School Students’ Return
“It is important to me that students, staff, and the community are proud of their schools,” Newton Public Schools Superintendent Joseph Piccirillo said. “Pride comes in many ways—academic performance, athletic contests, performing arts, clubs, etc.; But when facilities are updated and well-maintained, it brings a contagious positivity and excitement to school which, in turn, helps to motivate staff and students in all areas. I hope that this positivity is also felt by any community members that use the facilities or see them while they drive through town.”
Drumming Out Bugs, Rodents, Bees and More (Business profile)
What's Up With Coywolves in Sparta? (Investigative column)
Sparta Youth Wrestling: Training, Teaching and Triumphing (Sports column)
Shining a Spotlight on Forever Friends Motorcycle Awareness (Nonprofit column)
Reading, Writing and Reaching Out (Education column)
Newton National Night Out 2023 Builds Community Camaraderie
Historic Sparta Estate For Sale: Chaumont Proffers a Famous Past
Owner Stephen Tilton reminisces, “Growing up in Lake Mohawk, I worked as a landscaper on the property. I would sit on the patio looking out over Lake Mohawk all the way to the Delaware Water Gap.” Years later, Tilton and his wife purchased Chaumont as a summer home for their family. “My youngest son held his wedding with 400 guests here.”, adds Tilton.