Read a little about my writing and editing background here, or scroll down to view samples of my recent work.
As a FORMEDICS Physician's Weekly editor, I focus on researching, writing, editing, and publishing original SEO-optimized, physician-targeted digital content that enhances online engagement. In this capacity, I specialize in allergy/immunology, cardiology, critical care, emergency medicine, pain management, pulmonology, and urology. I also create engaging, educational, patient-targeted content covering 21 medical specialties for clinician exam room posters, and develop interactive trivia to foster website audience engagement. Working collaboratively with team members across multiple departments and divisions, my dedication to consistently delivering high-quality content has increased Physician's Weekly's readership, driving revenue growth, enhancing healthcare community connections, and elevating the work of medical researchers.
While with Sparta Living magazine, I oversaw content strategy, curating, writing, editing, and proofreading for the monthly publication. This role involved conducting interviews with hundreds of community members and business owners, as well as editing advertiser-supplied content, to create impactful stories that inspired readers and boosted revenue. I also managed social media for Sparta Living, growing followers by 540% in two years, and developed sponsorship and partnership marketing opportunities for advertisers, contributing to a 109% increase in page growth over my 3+ years with the publication.
As a freelance journalist for TapInto.net, a local digital news platform, I developed original, engaging, and SEO-optimized content that informed, educated, and entertained the community. My work centered on producing impactful news stories tailored to local interests, driving readership, boosting site traffic, and enhancing the site’s online presence.
Earlier in my career, I served as New Jersey editor for the family-focused website MommyPoppins, where I wrote compelling stories, collaborated with freelance contributors, managed the content calendar, sourced images, and posted content. Under my editorial oversight, MommyPoppins became the leading NJ-based parenting resource.
My marketing expertise encompasses advertising, branding, social media, copywriting, promotions, trade shows and events, and public relations for industry-leading clients, including Sony, Colgate-Palmolive, McNeil Consumer Brands, Jim Beam, Perdue, WorldSpace, DuPont, and many others.